Our Story

While attempting to purchase motor insurance in KSA in 2016, we found that the process was time-consuming and challenging. Not being able to evaluate options or validate prices made us realize that there was a gap in the market that needed to be filled. Driven by the desire to simplify and disrupt this traditional experience, we developed the concept of Tameeni, the first online insurance aggregator in KSA. While building Tameeni, we realized the insurance industry's infrastructure was not yet prepared for digital automation, which led us to found Rasan, a financial technology company dedicated to simplifying insurance and banking processes.

The launch of Tameeni in 2017 changed the insurance buying process forever. Building on this success, we introduced Awalmazad, an online auction platform that provides a transparent process for insurance companies and banks to sell salvage and repossessed vehicles. This strategic move enabled us to advance our position in the insurance industry's value chain, address industry challenges, enhance our capabilities, deepen our relationships with insurance companies and banks, and gain an exceptional competitive advantage.

We then launched Tameeni Health for SMEs, providing a seamless experience for SMEs to buy insurance for employees and their dependents. In addition, we introduced Treza, a key product that helps lessors such as banks and other financial providers with their auto lease insurance. Nine out of 10 leasing cars on the street are insured through Treza.

Our brands are interconnected in their shared purpose to streamline processes for individuals, businesses, insurers, and financial institutions. From insurance aggregators to auction platforms, our robust ecosystem of digital solutions alleviates costs and fulfills unmet business needs across the insurance value chain.

Our Vision

Accelerate Digital adoption

Our Mission

To simplify customers access to financial services by offering competitive and pioneering digital solution

Our Values



Share its success story on making its products simple and transparent by leveraging technology for its broad user base


Offering innovative and unprecedented solutions in the insurtech and broader fintech markets in Saudi Arabia and the MENA region


Promoting sustainable socio-economic growth in line with the kingdom vision 2030 and broader Middle East

Customer Centric

Constantly putting customers at the center of any decision offering customized solutions while delivering value for stakeholders

Financial Inclusion

Ensure the right for information with the right communication to each individual taking into account that different people have different financial literacy levels

Our Leadership

Rasan was founded in 2016 by a group of fintech and insurtech experts who identified a promising opportunity to transform the industry. The management team, led by the founders themselves, possesses an exceptional record of growth, innovation, and execution, setting the stage for the company's success.

Board of Directors

H.E. Majed AlBawardi
Chairman of the board
Abdulaziz AlOmran
Vice Chairman
Ayman AlFallaj
Co-founder & Board member
Moayad Alfallaj
Board Member, CEO & Co-founder
Fahad Abuhaimed
Board member
Basma AlSunaidi
Board member
Abdulrahman Aiban
Board member
Mohammed AlMuhaideb
Board member
Theib AlMutairi
Board member


Moayad Alfallaj
Board Member, CEO & Co-founder
Abdulrahman Alharbi
Chief Technology Officer
Zaki Al Ismail
Chief Corporate Affairs and Compliance Officer
Rajaa Khoder
Chief Financial Officer
Nicola Garelli
Chief Strategy & Products Officer
Miguel Colominas
Chief Growth Officer
Joy Neogi
Chief Operating Officer
Sophie Massant
Chief Support Officer